“New Media?” Never heard of it.

January 22, 2008 · Leave a Comment

At the risk of seeming a little petty … here’s a quote regarding trust in business leaders from a recent Financial Times preview of the upcoming World Economic Forum:

But, in their battle to regain public trust, chief executives will have to fight some unexpected enemies. When young US opinion leaders were asked to choose the most credible source for corporate information, a surprising 55 per cent mentioned Wikipedia. The free online encyclopedia, written by users with minimal editing, came out above traditional outlets such as television and radio, and even above much-trumpeted “new media” such as blogs and social networking sites. Only articles in business publications scored more highly.

Anyone remotely familiar with Wikipedia knows that it can be accused of many things … “minimal editing” certainly is not one of them. In fact, a more fair accusation might be to accuse it of being overedited. And, the last time I checked, Wikipedia was a key part of that “new media” of which they speak. Seems like the watched are ahead of the watchers on this one. You would think a cutting-edge international business publication like the FT would be a little more informed and, can’t resist, credible.

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